
Healthcare Trailblazers
Healthcare Trailblazers
From Lawyer to Media Mogul: The Secret Sauce Behind Becker's Healthcare! | Ep. 38
About The Guest:
Scott Becker is a lawyer and the founder of Becker's Healthcare, a leading media provider in the healthcare industry. With over 30 years of experience, Scott has built a successful career in healthcare content creation and thought leadership. He is known for his multiple podcasts, newsletters, and articles that provide valuable insights to healthcare professionals.
Summary:
Scott Becker, the founder of Becker's Healthcare, shares his journey from being a lawyer to building a successful media company in the healthcare industry. He started by publishing newsletters and hosting small conferences to establish himself as a thought leader in healthcare. Over time, his content gained traction, leading to the growth of Becker's Healthcare into a prominent digital outlet for hospitals and health systems. Scott emphasizes the importance of hiring great people and staying focused on providing valuable content to the target audience.
Key Takeaways:
- Scott Becker's journey from being a lawyer to building a successful media company in healthcare.
- The importance of creating valuable content and establishing thought leadership in a specific industry.
- The need to hire great people who are better than oneself to build a successful team.
- The significance of staying relevant and useful to the target audience by adapting to changing trends and preferences.